Bohyuk Lee
Korea Head Of Business Development, Advertising Cloud at Appier
Seoul, South Korea
Summary
👤
Senior🎓
Top SchoolBohyuk Lee is a business development leader with 8 years of experience scaling programmatic advertising and AI-driven ad products in South Korea, currently heading Business Development for Appier’s Advertising Cloud. He has progressed from media planning and agency-side strategy to enterprise sales and country leadership, blending hands-on campaign planning with strategic partner and revenue growth initiatives. His background spans agency, publisher and vendor roles—giving him end-to-end fluency in media buying, channel incentives and client-facing product adoption. Educated at Hanyang University and Cologne Business School, he pairs an MBA in Digital Business with international collaboration experience. Known for customer-centric thinking and data-informed strategic planning, he often bridges technical product capabilities with commercial outcomes. Based in Seoul, he also codes as a backend developer, which helps him translate engineering trade-offs into pragmatic business decisions.
8 years of coding experience
7 years of employment as a software developer
Master of Business Administration - MBA Digital Business, Master of Business Administration - MBA Digital Business at Hanyang UniversityExchange student Business Administration and Management General, Exchange student Business Administration and Management General at CBS International Business School
Korean, English, German
Github Skills (56)
json10
java-client10
shorturl10
redis-client10
filter10
queue10
in-memory9
pika9
redis-streams9
batching9
redis9
commons9
consistent-hashing9
redistimeseries9
publish-subscribe9
Programming languages (2)
Github contributions (5)
LeeJyeon/LeeJyeon.github.io
Aug 2022 - Nov 2022
Contributions:111 commits, 120 pushes, 1 branch in 2 months
LeeJyeon/3th_L.Point_Competition
Jan 2018 - Apr 2022
Contributions:1 push, 1 branch in 4 years 4 months
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