Summary
Bojan Liu is an experienced SEM specialist and data analyst with 14 years of experience combining search engine marketing, statistical analysis and practical CRM insights. Based in Nanjing, he currently manages paid acquisition across AdWords, AdCenter and Facebook Ads at Made-in-China.com while leveraging a solid academic foundation in statistics from Nanjing University of Finance and Economics. His background includes hands-on CRM analytics—VIP sales mining, behavioral research and campaign design—for SpringLand Department Stores and early experience in national economic census data collection. Proficient with SPSS, Eviews, VBA and Python/Django, he bridges quantitative analysis and marketing execution to optimize customer acquisition and retention. An analytical practitioner rather than a pure developer, he often turns statistical findings into actionable SEM strategies that improve ROI.
14 years of coding experience
Bachelor, Statistics, Bachelor, Statistics at Nanjing University of Finance and Economics
English