Sr. Manager, Email Platforms - Data And Governance
Redwood City, California, United States
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Summary
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Senior
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Top School
Boris Butakov is a data-driven marketing technology leader with eight years of experience building scalable email and customer data platforms for enterprise healthcare and B2B tech. As Sr. Manager of Email Platforms—Data and Governance at Genentech, he led CDP go-to-market and redesigned campaign operations to enable real-time segmentation, personalized journeys, and stronger deliverability and compliance. He has a proven track record of turning marketing tech stacks into measurable business products—shaping vision, roadmaps, and cross-functional alignment to accelerate digital adoption. Earlier roles include deploying CRM and automation infrastructures, rebuilding lead flow and A/B testing environments, and architecting data warehouses that boosted yield and shortened submit-to-contact times. Known as a self-starter and practical problem-solver, he blends applied mathematics rigor with hands-on systems thinking to connect analytics, engineering, and go-to-market execution. Based in Redwood City, he often focuses on the non-obvious levers—governance, tooling, and vendor strategy—that unlock sustained operational scale.
8 years of coding experience
4 years of employment as a software developer
Bachelor of Science (BS), Applied Mathematics, Bachelor of Science (BS), Applied Mathematics at San Francisco State University
Contributions:4 PRs, 2 pushes, 2 branches in 1 day
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Boris Butakov - Sr. Manager, Email Platforms - Data And Governance