Summary
Borja Vicente is a Customer Journey Expert and Digital Product Manager with 11 years of experience blending UX/UI design, market research and product leadership to deliver customer-first digital products. He has led cross-functional teams and built product roadmaps at scale—from launching a loyalty app with 6K monthly active users and 98% retention to creating B2B design systems that accelerated development cycles. Comfortable with Agile, analytics (Amplitude, Firebase, GA) and A/B testing, he translates user research and data into high-impact features and measurable growth. As a founder of a vinyl e-commerce side project he owns P&L, brand, go-to-market and analytics, showing a rare mix of product craft and operator mindset. Based in Madrid, he combines front-end development roots and hands-on UX practice to bridge design, engineering and business strategy.
11 years of coding experience
13 years of employment as a software developer
UX, UX at General Assembly
Digital Product Managment, Digital Product Managment at The Hero Camp
Bachelor's Degree Communication and Media Studies, Bachelor's Degree Communication and Media Studies at Universidad Francisco de Vitoria
Master's Degree Media Design & Front development, Master's Degree Media Design & Front development at Trazos
English, Spanish