Bowen Li is a product leader with 11 years of experience building and scaling consumer products from 0-to-1 and beyond, currently leading GenAI character and video LLM efforts at Meta. He has a strong track record growing Reels from 50M to over 1B DAU and driving conversion and retention improvements at TaskRabbit through data-driven experimentation and ML-powered matching. As a founder of a homemade food marketplace and several early-stage ventures, he brings operator grit, hands-on product design, and unit-economics fluency to growth problems. He combines quantitative tooling (SQL, SAS, cohort analysis, LTV/CAC) with qualitative research and usability testing to align cross-functional teams and prioritize high-impact roadmaps. Bilingual in Mandarin and English, Bowen uniquely blends startup founder instincts with enterprise-scale product leadership in AI-driven media and marketplaces.
10 years of coding experience
7 years of employment as a software developer
Bachelor’s Degree Mathematics Finanace and Accounting, Bachelor’s Degree Mathematics Finanace and Accounting at D'Amore-McKim School of Business at Northeastern University
Contributions:2 PRs, 14 pushes, 6 branches in 4 years 6 months
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