Brad Buck
Senior Public Relations Specialist
Gainesville, Florida, United States
Summary
👤
Senior🎓
Top SchoolBrad Buck is a Senior Public Relations Specialist with 11 years of experience translating complex agricultural and life-science research into compelling stories for global audiences. Based in Gainesville, Florida, he crafts news releases, social campaigns and strategic communications plans for UF/IFAS, specializing in plant breeding, genetics and the emerging intersection of AI with agriculture. He excels at uncovering the “hidden treasures” in scientific studies and turning technical findings into bite-sized, media-ready narratives while managing media inquiries and faculty relations with tact. Brad leads the Feed the Future strategic initiative and successfully executed outreach that boosted community engagement for the Peanut Butter Challenge across Florida’s Panhandle. His background as a journalist and editor gives him a keen eye for accuracy, narrative flow and audience hooks that drive coverage and donations. Colleagues note his relentless work ethic and ability to unite academic experts and community partners around practical, science-based solutions.
11 years of coding experience
Master's Degree, Mass Communication/Media Studies, Master's Degree, Mass Communication/Media Studies at University of Florida
Github Skills (5)
redcap9
python5
logging2
api2
redis1
Programming languages (2)
Github contributions (5)
ctsit/hcv-target-sites
Jan 2015 - Aug 2018
Sample files and instructions for HCV Target sites providing electronic data feeds
Contributions:8 commits, 3 PRs, 7 pushes in 3 years 7 months
pythonfeedsinstructionselectronicsites
UF-Buck-GitHub/rc_api_tester
Aug 2018 - Sep 2021
Small configurable python script with logging to test REDCap api
Contributions:2 pushes in 3 years
apipythonconfigurableredcaplogging
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