Brad Macdonald is an independent creative director and designer with nine years focused on blending technology, storytelling, and play to create interactive museum exhibits, games, and immersive installations. He has led multidisciplinary teams and digital strategy at institutions like the Exploratorium and Smithsonian, and consulted on award-winning exhibitions and brand projects for clients including Google, NASCAR, MTV, and Tommy Hilfiger. Equally at home in concept development, prototyping, and evaluation, he bridges UX research and creative production to craft emotionally engaging, user-centered experiences. A former game art director and adjunct professor at Parsons, he mentors students in game and interaction design while bringing a data visualization MS to his design practice. Based in Oakland, he describes himself as a professional artist, amateur hacker, and game master—an approach that surfaces in projects where playful mechanics meet rigorous storytelling.
9 years of coding experience
18 years of employment as a software developer
Master of Science - MS , Data Visualization, Master of Science - MS , Data Visualization at Parsons School of Design - The New School
Bachelor's degree, Graphic Design; Media Studies, Bachelor's degree, Graphic Design; Media Studies at Western Michigan University
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