Brad Pousland is a seasoned Sr. Backend Engineer based in Austin with 11 years of professional experience and a broader 20+ year technical pedigree spanning embedded firmware to cloud services. He has built system-critical, high-volume middleware and distributed systems as well as low-level firmware and diagnostics across x86_64, PIC, Coldfire and other embedded architectures, applying C/C++, assembly and Java in Linux, AIX and RTOS environments. At Lifesize he transitioned from hands-on embedded work into cloud and team leadership, and today drives backend engineering at Hard Rock Digital, blending operational rigor with product-focused delivery. His background in chipset post-silicon diagnostics and set-top box firmware gives him uncommon visibility into hardware-software interactions that inform his backend and cloud designs. Known for pragmatic design and deep troubleshooting chops, he excels at taking complex, multi-tier systems from architecture to reliable production.
11 years of coding experience
22 years of employment as a software developer
Bachelor of Science (B.S.), Computer Science, Bachelor of Science (B.S.), Computer Science at University of Vermont
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Brad Pousland - Sr. Backend Engineer at Hard Rock Digital