Summary
Brad Tober is a design leader and researcher with 12+ years bridging AI, product strategy, and human-centered systems across large-scale SaaS and enterprise marketing platforms. As Director of Product Design Strategy & Research at Epsilon, he orchestrates cross-product vision, harmonizes post-acquisition design systems, and pioneered a six-lens framework for responsible AI in UX while scaling research output and operational maturity. He teaches graduate courses in creative code, human-centered AI, and UX strategy at Northeastern and has held academic appointments shaping curricula and meta-design research at Boston University and UIUC. Comfortable both hands-on and at the executive level, he translates complex analytics and privacy-first workflows into coherent, narrative-driven experiences like “Data Stories.” His unusual combination of a mathematics undergraduate and professional design degrees informs a systems-oriented approach that treats designers as meta-designers who build the tools and frameworks others use to create.
12 years of coding experience
14 years of employment as a software developer
BFA Graphic Design, BFA Graphic Design at Savannah College of Art and Design
BA Mathematics, BA Mathematics at University at Buffalo
MDes Design, MDes Design at York University