Summary
Bram Donkers is a seasoned UX strategist and systemic designer with over two decades of experience aligning business goals, user needs, and technical feasibility across healthcare, telecom, travel, media, fintech, government and non-profits. As UX Lead at aratio he blends systemic design, data-driven insight and lean UX to lead cross-functional teams in delivering end-to-end interaction concepts, prototypes and service design systems. His background in industrial design engineering from Delft and early work on hospital information systems give him a rare depth in designing complex, safety-critical user journeys. Bram is equally comfortable shaping high-level strategy and rolling up his sleeves for user research and usability testing, and he often uses persuasive design principles to nudge measurable behavior change. Colleagues know him for turning ambiguous problems into clear, testable solutions—and for being the person who will take a coffee meeting to solve your toughest design challenge.
12 years of coding experience
Master, Industrial Design Engineering, Master, Industrial Design Engineering at Delft University of Technology