Brenda A
Senior Director, Insights & Analytics at Grand Canyon University
Gilbert, Arizona, United States
Summary
👤
Senior🎓
Top SchoolBrenda A is a Senior Director of Insights & Analytics with 8 years in senior analytics leadership and two decades of broader marketing and retail experience, currently shaping data strategy for Moon Valley Nurseries from Gilbert, AZ. She builds high-performing teams and data environments—having led 36-person analytics organizations, Databricks-based datamarts, and governance programs—delivering measurable business value (including $600M+ at Ahold Delhaize). Her work spans customer segmentation, marketing attribution, VoC, ML-driven operational models, and vendor management, with a track record of translating research into product and loyalty strategy. As an adjunct faculty member she brings executive-level practice into the classroom, and through her consultancy she applies AI/ML to accelerate insight velocity across 0P–3P data. A former founder and veteran of Walmart and Sprouts, she pairs hands-on technical fluency (Python/R/Java interest) with retail-rooted behavioral science methods to uncover unexpected customer drivers.
8 years of coding experience
17 years of employment as a software developer
Master's degree Marketing Research, Master's degree Marketing Research at University of Georgia - Terry College of Business
Github Skills (10)
evaluation3
sonic3
sdn2
load-balancing2
breadboard2
rdma2
infiniband2
interaction1
edge-computing1
pool1
Programming languages (3)
Github contributions (5)
brenda6268/Big-Data-exercise
Feb 2019 - Apr 2019
Contributions:22 commits, 20 pushes, 1 branch in 1 month
brenda6268/DeepLearning-Course
Apr 2019 - Jun 2019
Contributions:16 commits, 14 pushes, 1 branch in 2 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.