Brenda Rocha
Senior Consultant, Digital Strategy & Product Management
Los Angeles, California, United States
Summary
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Senior🎓
Top SchoolBrenda Rocha is a Senior Consultant in Digital Strategy and Product Management based in Los Angeles with five years of experience turning business goals into user-centered digital products. At Digital Foundry she leads cross-functional agile teams from vision and service design through engineering hand-off, blending product strategy, UX research, and operational pragmatism. Known inside and outside work as “the glue,” she excels at aligning stakeholders, validating engineering feasibility, and shipping practical experiences that balance business and human needs. Her background includes marketing and project management roles that sharpen her go-to-market and client-facing instincts, and she has a dual BA from UC Berkeley in Political Economy and Mass Communication. Passionate about social impact, she volunteers on education and social justice initiatives and brings that community-minded perspective to product decisions. Outside work she experiments with reimagined recipes, seeks dairy-free ice cream, and keeps family ties in LA close.
5 years of coding experience
4 years of employment as a software developer
Bachelor's, Political Economy, Bachelor's, Political Economy at University of California, Berkeley
Github Skills (2)
mobile-application7
mobile5
Programming languages (2)
Github contributions (2)
department-of-veterans-affairs/va-mobile-app
Feb 2025 - May 2026
"If VA were a company, it would have a flagship mobile app."
Contributions:1 push, 70 comments, 132 issues in 1 year 2 months
mobile-applicationmobile
department-of-veterans-affairs/va.gov-team
Oct 2020 - Apr 2022
Public resources for building on and in support of VA.gov. Visit complete Knowledge Hub:
Contributions:8 commits, 10 pushes, 9 comments in 1 year 6 months
govvisitknowledge
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