Brenda Rocha
Senior Consultant, Digital Strategy & Product Management
Los Angeles, California, United States
Summary
👤
Senior🎓
Top SchoolBrenda Rocha is a Senior Consultant in Digital Strategy and Product Management based in Los Angeles with five years of experience turning business goals into user-centered digital products. At Digital Foundry she leads cross-functional agile teams from vision and service design through engineering hand-off, blending product strategy, UX research, and operational pragmatism. Known inside and outside work as “the glue,” she excels at aligning stakeholders, validating engineering feasibility, and shipping practical experiences that balance business and human needs. Her background includes marketing and project management roles that sharpen her go-to-market and client-facing instincts, and she has a dual BA from UC Berkeley in Political Economy and Mass Communication. Passionate about social impact, she volunteers on education and social justice initiatives and brings that community-minded perspective to product decisions. Outside work she experiments with reimagined recipes, seeks dairy-free ice cream, and keeps family ties in LA close.
5 years of coding experience
4 years of employment as a software developer
Bachelor's, Political Economy, Bachelor's, Political Economy at University of California, Berkeley
Github Skills (1)
mobile2
Programming languages (2)
Github contributions (2)
department-of-veterans-affairs/va.gov-team
Oct 2020 - Apr 2022
Public resources for building on and in support of VA.gov. Visit complete Knowledge Hub:
Contributions:8 commits, 8 pushes, 9 comments in 1 year 6 months
govvisitknowledge
department-of-veterans-affairs/va-mobile-app
Feb 2025 - Mar 2025
"If VA were a company, it would have a flagship mobile app."
Contributions:17 comments, 28 issues in 1 month
mobile
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