Brenda Teruel
Director, Marketing Sciences at OMD Worldwide
Highland Park, Illinois, United States
Summary
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Senior🎓
Top SchoolBrenda Teruel is a marketing sciences leader with 16 years of experience designing data-driven digital experiences and measurement strategies for major media and advertising clients. Currently Director of Marketing Sciences at OMD Worldwide, she rose through analytical and leadership roles there since 2014, blending programming, product design, optimization testing, and campaign effectiveness expertise. Her background spans newsroom analytics at the Los Angeles Times to digital strategy roles and a technical MS in Information Architecture, giving her a rare mix of editorial, technical, and user-centered perspectives. Known for translating complex data into actionable product and media decisions, she builds cross-functional programs that improve both user experience and business outcomes. Based in Highland Park, Illinois, she brings a creative foundation from NYU’s Music Business program to analytic rigor, often applying storytelling sensibilities to measurement frameworks.
16 years of coding experience
7 years of employment as a software developer
B.M. Music Business Graphic Communications (minor), B.M. Music Business Graphic Communications (minor) at New York UniversityMaster of Science Information Architecture, Master of Science Information Architecture at Illinois Institute of TechnologyNiles West
Github Skills (1)
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