Summary
Brendan Houng is a senior data leader with 13 years’ experience building identity, measurement and analytics platforms for large Australian organisations across retail, loyalty and government. Currently Senior Manager - Data Products at Coles Group, he previously led data, product and delivery for Flybuys’ digital advertising business, shipping customer behaviour insights, campaign activation and measurement products. Trained as an economist with a PhD and dual degrees in commerce and software engineering, Brendan blends rigorous quantitative research with pragmatic product delivery and deep hands-on data science. He has a track record of translating complex data into operational measurement systems and self-serve analytics pipelines that inform executive decision-making. Notably, his career spans public sector analytics uplift and commercial adtech, giving him a rare perspective on both regulated, mission-critical services and fast-moving revenue products.
13 years of coding experience
4 years of employment as a software developer
Deep Learning Nanodegree, Deep Learning Nanodegree at Udacity
Melbourne High School
The University of Melbourne
Penleigh and Essendon Grammar School