Brett Kobold
Director, Channel Analytics And Strategy
Madison, Wisconsin, United States
Summary
👤
Senior🎓
Top SchoolBrett Kobold is a data-driven analytics leader with over a decade of experience building measurement frameworks and revenue-driving insights across startups and enterprise SaaS. Currently Director of Channel Analytics and Strategy at Zendesk, he has a track record of leading analytics teams, architecting identity-resolution and attribution systems, and translating complex customer-level data into actionable GTM strategies. At Retina AI and Workfront/Adobe he was the first analytics hire or builder of new teams, shipping CLV models, ETL pipelines, and marketing stacks that doubled lead generation and materially improved match rates and conversion. He pairs hands-on technical skills (R, Python, ETL, HubSpot, Adobe/Tealium implementations) with sales and product fluency, having led demos and driven commercial outcomes in early-stage and acquired businesses. Based in Madison, WI, Brett treats everyday analysis like product work—asking “what can I build today that helps you decide tomorrow”—and is known for turning messy, cross-domain data into repeatable tools and benchmarks.
10 years of coding experience
8 years of employment as a software developer
Bachelor’s Degree Psychology, Bachelor’s Degree Psychology at Biola University
Github Skills (33)
r-package9
plumber9
api8
r8
adobe-dtm7
api-server6
fivetran6
dbt-packages5
lwc5
hugo4
rmarkdown4
salesforce4
salesforce-developers3
glossary3
knitr3
Programming languages (4)
Github contributions (5)
brettkobo/www-brettkobold-com
Jun 2018 - Dec 2019
Contributions:32 commits, 30 pushes, 1 branch in 1 year 6 months
brettkobo/bicycle.gallery
Dec 2018 - Jan 2019
Contributions:22 commits, 21 pushes, 1 branch in 1 month
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