Brian Abelson is a Senior Data Engineer with 11 years of experience building data-driven systems across media, commerce, and platform companies, now at Reddit after a recent senior role at Automattic. He blends strong statistical training (MS in Applied Statistics from Columbia) with hands-on engineering leadership—previously leading systems architecture at ioby and founding a data-focused startup. Brian has deep back-end and telemetry expertise, exemplified by contributions to the widely used WooCommerce project where he implemented store-level tracking and accompanying tests. Comfortable in both product and infrastructure realms, he has moved between data science and engineering roles at organizations like Kickstarter, Vox Media, and Enigma. Based in New York, he balances operational rigor with curiosity about sustainability (OnePointFive studies) and keeps active personal development repositories on GitLab. Colleagues would describe him as an engineer who turns measurement challenges into reliable, test-covered systems that scale.
11 years of coding experience
12 years of employment as a software developer
Sustainability, Sustainability at OnePointFive Academy
Masters, Applied Statistics, Masters, Applied Statistics at Columbia University
Bachelors, Politics (with Honors), Bachelors, Politics (with Honors) at Whitman College
A customizable, open-source ecommerce platform built on WordPress. Build any commerce solution you can imagine.
Role in this project:
Back-end Developer
Contributions:9 reviews, 2 PRs, 10 pushes in 29 days
Contributions summary:Brian primarily contributed to the WooCommerce plugin's back-end functionality, focusing on the addition of a store ID for tracking purposes. Their work involved modifying core files related to installation, tracking, and the REST API to incorporate this new feature. The user also wrote tests to ensure the correct implementation and integration of the store ID across various components, including the tracking and system status endpoints. This work seems focused on improving the plugin's telemetry and potentially its integration with external services.
Contributions:28 PRs, 492 pushes, 19 branches in 7 months
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