Brian Adams
Co-Founder & Managing Partner, UP.Abundance at UP.Partners
Albuquerque, New Mexico, United States
Summary
👤
Senior🎓
Top SchoolBrian Adams is an entrepreneurial operator and product leader with two decades of experience building new ventures, go-to-market programs, and revenue-generating product initiatives across startups and large enterprises. As Co-Founder & Managing Partner at UP.Abundance and a former principal at Amazon and GE, he blends venture capital, business development, product management, and M&A integration to turn internal capabilities into scalable customer-facing businesses. He has led accelerator programs, run portfolio platform strategy for a $200M corporate VC, and driven customer-centric product launches that reduce CAC while preserving LTV. A generalist comfortable in industries from aviation and private spaceflight to AI and cloud, he also contributes code to major open-source cloud tooling—improving Terraform’s AWS provider tag handling—demonstrating hands-on engineering chops alongside strategic leadership. Based in Albuquerque, he pairs an aeronautical engineering background with an MBA to bridge technical depth and commercial impact.
11 years of coding experience
14 years of employment as a software developer
Master of Business Administration (MBA), Master of Business Administration (MBA) at University of WashingtonAeronautical Engineering, Aeronautical Engineering at Purdue University
Github Skills (10)
ec10
terraformer10
amazon-ec210
go10
aws10
terraform10
terraform-provider10
resource-management9
api8
apim8
Programming languages (9)
Github contributions (5)
hashicorp/terraform-provider-aws
Jul 2018 - Oct 2023
The AWS Provider enables Terraform to manage AWS resources.
Role in this project:
Back-end Developer
Back-end DeveloperContributions:11 PRs, 18 comments in 5 years 4 months
Contributions summary:Brian's contributions primarily focused on modifying and improving the AWS provider for Terraform. They addressed tag handling for EC2 instances and EBS volumes. The commits involve refactoring code, removing redundant logic, and ensuring proper tag propagation across different resource creation and update operations. Several commits involved updates to manage tags for EC2 instances, specifically with root block devices, and their configuration.
providerterraform-modulesaws-terraform-providerterraformterraform-provider
autotune/terraform-provider-aws
Dec 2020 - Oct 2023
Contributions:47 pushes, 11 branches in 2 years 10 months
providerterraform-modulesaws-terraform-providerterraformterraform-provider
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