Summary
Brian Balboni is a founder and technology leader with 11+ years of experience building AI-driven products and transforming complex B2B platforms into scalable SaaS businesses. He created CloseRate to turn every sales conversation into personalized, automated coaching—applying an operator’s discipline from running $22.6M P&Ls and migrating 600+ clients to recurring revenue. As former CTO/COO at Primex he architected a cloud IoT platform ingesting 40 billion sensor readings a month, launched major product and cost-saving initiatives, and holds a patent in device management. He also runs FractionalCOOnow, advising growth-stage companies on revenue operations, AI strategy, and GTM without full-time C-suite overhead. A former USMC officer and student of communication psychology, he blends operational rigor, product engineering depth, and a focus on coaching skills to drive measurable sales performance gains. Located in Elkhorn, WI, he uniquely pairs enterprise-scale systems experience with hands-on revenue leadership to build practical AI that scales human expertise.
11 years of coding experience
23 years of employment as a software developer
M.A., International Affairs, M.A., International Affairs at Florida State University
B.A., English, History, B.A., English, History at The University of West Alabama