Brian Krall
VP, Performance Marketing at Tovala
Chicago, Illinois, United States
Summary
👤
Senior🎓
Top SchoolBrian Krall is a growth-focused engineering leader with 11 years of experience building product-led systems and conversion-driven experiments at Tovala. He has risen through hands-on front-end and growth roles to Director of Growth Engineering, blending UX-savvy development with data-driven optimization. Based in Chicago, he specializes in continuous experimentation, CRO, and shipping features that move key business metrics for a consumer hardware + food startup. His work supported high-visibility wins for Tovala, including product placements that drove mainstream awareness and adoption. Brian pairs technical craft—particularly in front-end systems—with a marketer’s sense for measurable impact, and he advises early-stage teams on growth engineering tactics. He holds a BA from the University of Iowa and is known for translating small A/B tests into substantial revenue improvements.
11 years of coding experience
17 years of employment as a software developer
BA, BA at University of Iowa
Stackoverflow
195reputation
361kreached
1answer
8questions
Github Skills (61)
react-stripe10
javascript9
redux9
devtools9
nodejs9
http-client9
css-modules9
datagrid8
react8
stripe8
prerender8
grid8
react-component8
redux-devtools-extension8
seo7
Programming languages (5)
Github contributions (5)
bkrall/react-portfolio
Sep 2016 - Nov 2016
Contributions:25 commits, 28 pushes, 1 branch in 1 month
bkrall/portfolio
Sep 2016 - Sep 2016
Contributions:18 pushes, 1 branch in 1 day
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