Summary
Brian O is a seasoned digital media and audience-data leader with over two decades of experience building revenue-generating teams and products across advertising, data and programmatic platforms. As Managing Director at Navillus Media and with senior roles at VisualDNA, adpepper and Mobsta, he has repeatedly driven large commercial turnarounds, secured seven-figure deals and scaled platform integrations and publisher networks. He founded and consulted for startups like Yaudience, translating psychographic and audience signals into buyer personas that help clients allocate marketing spend with precision. Comfortable selling to blue-chip clients (Adobe, AWS, Capgemini) and agencies alike, he combines hands-on business development with product-led commercial strategy. A Geography graduate who once pivoted into teaching during COVID, he brings a curious, interdisciplinary mindset and an appetite for timing-sensitive technical bets. Colleagues would note his knack for turning audience insight into measurable ROI rather than mere vanity metrics.
8 years of coding experience
7 years of employment as a software developer
Leaving Certificate - equivalent to A Levels or Bac, Leaving Certificate - equivalent to A Levels or Bac at Oatlands College
BA, Geography, Greek & Roman Civilisation, BA, Geography, Greek & Roman Civilisation at University College Dublin
English