Senior Staff Software Engineer, Consumer at Attain
Boston, Massachusetts, United States
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Summary
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Rockstar
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Top School
Brian Ploetz is a seasoned Senior Staff Software Engineer with 16 years of experience building cloud-native, consumer-focused systems across loyalty & rewards, analytics, mobile advertising, eCommerce, SaaS, and AI. He co-founded and led Merryfield’s engineering as CTO—scaling a loyalty marketing platform that was acquired by Attain—and now drives consumer engineering at Attain. Brian blends hands-on architecture and delivery experience from startups to larger enterprises, repeatedly shipping scalable products that tie consumer behavior to measurable business outcomes. He has a long history of leadership in data-driven consumer platforms (SavingStar, Ground Signal, Tapjoy, Upromise) and a knack for turning complex incentives and analytics into reliable, production-grade systems. Based in Boston, he brings entrepreneurial rigor and measurable acquisition exits to product and engineering strategy.
16 years of coding experience
27 years of employment as a software developer
Bachelor Of Science, Computer Science, Bachelor Of Science, Computer Science at Northeastern University
Contributions:31 commits, 5 PRs, 12 pushes in 9 years 2 months
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Brian Ploetz - Senior Staff Software Engineer, Consumer at Attain