Brian Purkiss
Director Of Ecommerce at Instant Hydration
Austin, Texas, United States
Summary
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SeniorBrian Purkiss is a results-driven Director of Ecommerce with 14 years building high-converting DTC experiences and leading multidisciplinary teams from design and development to marketing and ops. He has a track record of reversing declining stores, doubling revenue by building a top 1% Shopify conversion site, and running A/B tests that each generated seven-figure annual uplifts. Equally comfortable in code and P&L, he owns full tech stacks (Shopify Plus, Klaviyo, WordPress) while cutting SaaS spend by over $70k/year through custom solutions. He consistently grows conversion and subscription revenue—improving conversion rates by 45–62% and lifting subscription MRR by 30%—all while maintaining 100% team retention through COVID and the Great Resignation. Known for marrying data-driven CRO with creative product and funnel strategy, he thrives on turning complex technical and business problems into repeatable growth systems. Based in Austin, he blends hands-on engineering, product management, and people leadership to scale profitable eCommerce.
14 years of coding experience
16 years of employment as a software developer
English
Stackoverflow
1reputation
0reached
2answers
0questions
Github Skills (47)
wordpress-admin9
custom-fields9
wordpress-plugin8
gutenberg-blocks8
wordpress8
figma8
jquery-plugin7
hugo7
flowbite7
html6
swift6
react6
tailwind6
php6
iphone6
Programming languages (5)
Github contributions (5)
brianpurkiss/Whiteboard-Framework
Feb 2012 - Jan 2018
Contributions:4 commits, 6 pushes, 1 branch in 5 years 11 months
speedwordpress-frameworkwordpressphpneed
brianpurkiss/gulp-css-framework
Sep 2016 - Mar 2020
Contributions:16 pushes, 1 branch in 3 years 7 months
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