Summary
Brian Suda is a founder and CEO with 20 years of experience building data-driven products, research services, and interactive experiences across tech, media, and education. With an MSc in Informatics from the University of Edinburgh and roots in St. Louis, he now leads Reykjavik-based ventures that blend analytics, UX and emerging interfaces—from Apple Arcade game analytics to VR/AR experiments and urban mobility pilots. He founded optional.is to help organizations find value in their data, runs a longitudinal school-research company, and stewards a cross-disciplinary Material Conference that connects design, tech and policy. His background includes early work on microformats, analytics for TestFlight/App Store Connect, and successful product exits, reflecting a mix of technical depth and practical product impact. Known for translating complex data into actionable decisions, he quietly bridges academic rigor and entrepreneurial execution in public- and private-sector collaborations.
20 years of coding experience
14 years of employment as a software developer
MSc Informatics Computer Science, MSc Informatics Computer Science at The University of Edinburgh
BSc Computer Science, BSc Computer Science at Saint Louis University
English, Icelandic