Brian Tan
Product Lead, Feature Experimentation
Seattle, Washington, United States
Summary
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SeniorBrian Tan is a product leader with 11–12 years of experience building AI-powered, enterprise and consumer products across fintech, SaaS, and global platforms, currently leading Feature Experimentation at Amplitude. He has delivered over $100M in revenue impact by combining experimentation frameworks, personalization, and mobile-first growth—securing 17+ enterprise contracts and driving a projected $9.3M ARR impact through enterprise-grade features. Brian’s sweet spot is marrying startup velocity with enterprise scale: he cut migration timelines by 80%, increased first-time activation by 15 percentage points through Jobs-to-be-Done experiments, and localized products for Korea and Japan. He prototypes with customers (75+ enterprise interviews) and has built LLM-powered experimentation agents that automate data quality, issue detection, and insights. A hands-on leader, he mentors PMs and designers while guiding engineering pods to ship high-impact, testable strategies that simplify complexity and unlock growth.
11 years of coding experience
Github Skills (9)
language-learning8
react8
rest5
restful-api4
lumen-framework4
laravel4
mathematics3
maths3
math2
Programming languages (4)
Github contributions (5)
tanbrian/bookshelf-mass-assignment
Jul 2016 - May 2019
Contributions:10 pushes, 1 branch, 1 comment in 2 years 10 months
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