Brittany Terpstra is a digital strategist and web leadership professional with nine years of experience delivering user-centric, accessible websites for higher education. As Director of Website Strategy and Development at UMass Boston she leads cross-functional teams to execute large-scale redesigns and platform migrations that improve SEO, mobile performance, and engagement—her prior redesign work drove a 63% increase in organic leads and a 113% jump for prospective undergraduates. She combines hands-on front-end development experience (including Drupal workflows and animation conversions) with analytics-driven decision making to reduce bounce rates and exceed project benchmarks. Comfortable managing budgets and timelines, she also trains and mentors CMS users to maintain consistent web standards. Based in Greater Boston, Brittany blends instructional-technology insight from a Master’s degree with practical site optimization chops, often uncovering small UX and accessibility wins that deliver outsized improvements.
9 years of coding experience
5 years of employment as a software developer
Bachelor of Science (B.S.), Website Development and Interactive Media Design, Bachelor of Science (B.S.), Website Development and Interactive Media Design at Pennsylvania College of Technology
Master of Education - MEd, Educational/Instructional Technology, Master of Education - MEd, Educational/Instructional Technology at Wilkes University
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Brittany Terpstra - Director Of Website Strategy And Development