Brock Petrie is a product and brand strategist and tinkerer with 15 years crafting delightful, design-led experiences that make complex technology feel approachable. Based in Minneapolis, he has helped scale crypto products at Coinbase—building its first brand partnerships unit and leading product/design for Paradex—after a decade directing award-winning campaigns for clients like 3M, Adobe, Microsoft and Target. His background in journalism and public policy informed mission-driven product work at News Deeply, earning industry recognition for immersive coverage and storytelling. Equally comfortable sketching UX flows or prototyping front-end interactions, he describes himself as a designer in a developer’s body (or vice versa). An avid photographer and outdoorsman, Brock channels a curiosity for systems and place into pragmatic, human-centered product decisions. He now blends cryptographic money, culture and thoughtful design to push mainstream adoption through delightful product experiences.
Contributions:3 releases, 3 PRs, 4 pushes in 5 months
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