Brook Buchanan is a founder and seasoned UX/UI leader with over a decade of experience designing data-driven digital customer experiences for major brands. He has led design teams and vendor partners at Hertz and Chico’s, driving A/B testing, analytics-informed decisions, and prototype-to-production workflows that improved KPIs across web and app platforms. Known for blending the art and science of design, he champions usability, personalization, and brand-aligned interfaces while presenting strategy to executive stakeholders. Based in Rochester, NY, Brook also runs Buchanan Design Group, applying his agency and freelance background to solve complex e-commerce and marketing challenges with measurable impact.
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Brook Buchanan - Founder at Buchanan Design Group, LLC