Summary
Brooke Hatfield is a Staff Content Designer with 10 years of experience shaping product and marketing content at Mailchimp, now part of Intuit, from go-to-market launches to design system tooling. She brings a rare blend of journalism, editorial design, and nonprofit communications experience, which she applies to user-centered, data-informed content strategy and voice work. At Mailchimp she led pricing and commerce content, scaled content design through templates and documentation, and ran workshops to socialize systems-level practices across the company. Her background as a design director and communications leader means she’s as comfortable redesigning information architecture and style guides as she is running cross-functional research and usability testing. Based in Atlanta, Brooke is known for translating brand and editorial instincts into repeatable processes that help product teams move faster and more consistently. A detail many miss: her early career in newsroom art direction and nonprofit program launches informs a pragmatic, audience-first approach to content systems.
10 years of coding experience
9 years of employment as a software developer
University of Georgia