Summary
Bruce Lu is a sales director with 18 years of industry experience, including six years in production and 12 years focused on automotive sales across OEM and aftermarket channels. Based in Shenzhen, he has led key account management and business development for international automotive suppliers, routinely interfacing with major OEMs like FAW-VW, Toyota, Volvo, GAC-Fiat and Jaguar Land Rover. He excels at developing new pipelines, securing RFQs/SORs, coordinating cross-functional teams and managing rolling sales plans and receivables to hit targets. Known for strong communication and presentation skills, Bruce performs well under pressure and maintains long-term client relationships across domestic joint ventures and global teams. He combines practical frontline experience at manufacturers and tire companies with strategic planning capability, having driven multi-year projections and new project wins. An MBA from Brest Business School complements his hands-on background, giving him both operational grit and strategic perspective.
11 years of coding experience
9 years of employment as a software developer
学士, Marketing Sales, 学士, Marketing Sales at Zhejiang University
MBA, Business Administration, MBA, Business Administration at Brest Business School
大专, Marketing Sales, 大专, Marketing Sales at Anhui Province Subsidiary Staff University