Bruno Braes is a founder and CEO with 12 years of experience in technology and over eight years leading FORWARD, where he combines commerce, marketing and service via Salesforce to transform B2B and B2C customer engagement across retail and telecom. He runs day-to-day operations, pre-sales, people management and financial targets while shaping company strategy and growth for notable clients like JBC, Torfs and vidaXL. As a Salesforce Commerce Cloud Partner Advisory Board member and board director at Spire, he influences commerce innovation and business strategy beyond his firm. His background spans enterprise architecture and integrations from roles at De Cronos Groep and HPE, giving him deep hands-on expertise in cloud platforms and end-to-end application delivery. Having built mission-critical digital asset systems earlier in his career, he blends entrepreneurial drive with a practitioner’s fluency in both product and technical execution.
12 years of coding experience
16 years of employment as a software developer
Koninklijk Atheneum I
Scale-Up Masterclass, Scale-Up Masterclass at Vlerick Business School
Bachelor's degree, Information Technology, Bachelor's degree, Information Technology at Hogeschool PXL
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