Summary
Bruno Lui is a seasoned technology leader with 14+ years building and scaling enterprise-grade software across retail, classifieds and sportstech sectors. Currently Director of Technology at Grupo SBF, he previously led engineering at OLX Brasil and Grupo ZAP, managing multi-squad organizations through post-acquisition integrations and productizing MVPs into consolidated platforms. He blends hands-on software craftsmanship—rooted in Java EE, agile practices and automation—with strategic alignment to business goals and digital transformation initiatives. Known for leading by example, Bruno has a track record of improving team productivity through process changes and hiring strong engineering managers. He pairs an MBA in IT Management with technical roots in ERP, integrations and financial systems, giving him both operational rigor and product sensibility. Based in São Paulo, he’s passionate about mentoring teams and driving fast, quality-driven delivery that impacts customers at scale.
14 years of coding experience
19 years of employment as a software developer
Mentoria CTO, Mentoria CTO at IFTL
English, English at ILSC Education Group
Technitian Mechatronics, Technitian Mechatronics at Senai São Paulo
MBA Executivo Gestão da Tecnologia de Informação, MBA Executivo Gestão da Tecnologia de Informação at FGV - Fundação Getulio Vargas
Bachelor's degree Information Technology, Bachelor's degree Information Technology at Universidade Metodista de São Paulo
Portuguese, English