Bryan Blackburn is a product marketing manager at ServiceNow with 23 years of experience helping asset management teams optimize technology and enterprise asset investments through native CMDB-driven solutions. He blends strategic go-to-market leadership with hands-on content and communications craft—driving enablement, campaigns, product training, and events that consistently exceed marketing-driven pipeline goals. Bryan’s background spans startup acquisition (VendorHawk into ServiceNow), agency-style content programs, and even classroom instruction, giving him a rare mix of tactical content skills and people-centered leadership. He pairs academic rigor from a Master’s in Communication and Leadership with practical design chops (Adobe Creative Suite) and cross-functional collaboration across sales, demand gen, and product. Less obvious: he contributes to open-source tooling, improving robustness and proxy support in the macports-base project, demonstrating comfort with technical codebases beyond typical marketing roles. Based in Colorado, he focuses on translating complex ITAM/EAM value into clear buyer outcomes and scalable marketing playbooks.
23 years of coding experience
9 years of employment as a software developer
Master's Degree Communication and Leadership Studies, Master's Degree Communication and Leadership Studies at Gonzaga University
Bachelor of Arts (B.A.) Organizational Communication, Bachelor of Arts (B.A.) Organizational Communication at Washington State University
Contributions summary:Bryan primarily focused on maintaining and improving the MacPorts base system. Their contributions involved fixing bugs related to unarchiving and mirror site issues. They also added new functionality, such as a "--nitpick" option to the lint command, and improved the proxy support. Furthermore, the user addressed issues with environment variable handling within the Tcl code.
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Bryan Blackburn - Product Marketing Manager at ServiceNow