Summary
Bryan Lai is a Project Leader at Boston Consulting Group with 13 years of consulting experience across pricing, retention, B2B marketing, and growth strategy for tech, media, consumer goods, telco, retail and nonprofit clients. He has deep recent specialization in Generative AI go-to-market strategy—serving as a BCG CEO Ambassador on GenAI—and a track record of translating innovation strategy into commercial plans. Bryan blends analytical rigor from a Business Analytics and IT background with hands-on strategic finance and consulting experience at KPMG and early roles in corporate finance. Known for bridging commercial priorities with product and pricing decisions, he often works at the intersection of growth, customer retention, and commercialization of emerging tech. Based in the New York metro area, he brings both sector breadth and pragmatic GTM muscle to complex transformation initiatives.
13 years of coding experience
3 years of employment as a software developer
Bachelor of Science - BS, Business Analytics and Information Technology, Bachelor of Science - BS, Business Analytics and Information Technology at Rutgers Business School
English, Chinese, Malay, Indonesian