Bumhan Yu is a design leader and business-minded product design director with 11 years of experience translating business strategy into usable, scalable design systems across advertising, finance, and software. At DoubleVerify he has driven DesignOps, cross-functional governance, and design system semantic versioning while acting as the “glue” between product, engineering, legal, and marketing. He pairs hands-on front-end development skills (building internal tools and React/Gatsby/Next.js sites) with brand strategy experience from agency and in-house rebrands. A proven team builder and mentor, he develops governance, success metrics, and processes that help junior designers grow and scale design output. Fluent in cross-cultural contexts and languages, his early background in linguistics and translation informs a pragmatic, user-centered communication style that shapes both visual identity and product UX.
11 years of coding experience
13 years of employment as a software developer
Business, Business at d.MBA
Completed one year coursework from Master's program, Clinical and Counseling Psychology, Completed one year coursework from Master's program, Clinical and Counseling Psychology at Korea University
Diploma, German Language and Culture, Diploma, German Language and Culture at Daewon Foreign Language High School
MS, Communications Design, MS, Communications Design at Pratt Institute
certificate, German Language and Culture, certificate, German Language and Culture at HSB Hochschule Bremen – City University of Applied Sciences
Simple SPA for your home. Stay on top of what's in your fridge — wherever you are, whenever it is.
Contributions:93 commits, 3 PRs, 50 pushes in 1 year 6 months
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Bumhan Yu - Director, Product Design at adplist.org