Summary
Caitlin Sun is a Senior Marketing Manager with over 18 years of B2B marketing experience spanning telecommunications, financial services, IT/FinTech and autonomous driving, and more than a decade in leadership roles. She blends a start-up mindset with enterprise rigor, driving integrated digital, product and corporate communications programs that typically contribute around 40% of the sales pipeline. Skilled at forging and managing global and local partnerships (from Google and Ogilvy to Baidu and local industry associations), she focuses relentlessly on measurable marketing ROI and scalable KPI-driven execution. Caitlin is experienced in aligning sales and marketing for measurable pipeline impact, nurturing team career growth, and leveraging global resources to maximize local outcomes. Known for strong copywriting and creative experimentation, she pairs cultural fluency across European, American and Chinese workplaces with calm accountability under pressure.
8 years of coding experience
12 years of employment as a software developer
Master Marketing, Master Marketing at Shanghai University of Finance and Economics
Bachelor Chinese Language & Literature, Bachelor Chinese Language & Literature at Shanghai University
English, Chinese, shanghai dialect