Summary
Callie J is a senior product marketing leader with 9 years in the games industry and a decade-plus background in web analytics and optimization. Currently Head of Product Marketing at Ares Interactive, she previously led brand and product marketing at Kabam, launching nine games that drove over 400 million downloads and establishing award-winning campaigns for marquee titles like Marvel Contest of Champions and Fast & Furious. She combines rigorous data-driven optimization (grounded in early web analytics roles at Disney and beyond) with creative storytelling and cross-functional leadership, managing multi-million dollar budgets and mentoring high-performing teams. Callie holds an MBA in Marketing and a deep foundation in web intelligence and multimedia, which informs her user-first, performance-oriented approach. A meticulous steward of work and artifacts, she also preserves legacy code and project history on GitHub “for posterity,” reflecting a long-term mindset toward product and craft. Based in Vancouver, she is known for aligning player insights, competitive research, and creative execution to deliver measurable business impact.
9 years of coding experience
13 years of employment as a software developer
University of California, Irvine
Fine Art, Fine Art at MacEwan University
British Columbia Institute of Technology (BCIT)
Web Analytics Award of Achievement Web Analytics, Web Analytics Award of Achievement Web Analytics at The University of British Columbia
Master of Business Administration - MBA Marketing, Master of Business Administration - MBA Marketing at Australian Institute of Business
Multimedia, Multimedia at The Art Institute of Vancouver