Summary
Callum Mccracken is a mining technology entrepreneur and commercial leader with 8+ years scaling METS businesses from product-market fit to acquisition. As co-founder and former Managing Director of Minnovare, he led hardware-software productisation and global sales expansion across 120+ mine sites, culminating in acquisition by Hexagon. He now runs Xtract Mining Tech, an embedded sales and go-to-market partner that accelerates adoption of emerging mining tech by converting technical innovations into purchase orders and operational traction. His background spans hands-on surveying and operations through senior commercial roles, giving him rare credibility with miners, OEMs and contractors. Known for feeding customer insights back into product development, he blends field-proven mining expertise with modern sales execution to de-risk scale-up for tech providers. Based in Perth, he pairs engineering rigour with pragmatic business growth experience across four continents.
8 years of coding experience
16 years of employment as a software developer
Graduate Certificate in Business, Distinction, Graduate Certificate in Business, Distinction at The University of Western Australia
Diploma of Management, Diploma of Management at Leadership Management Australia
Dalriada Grammar School
Beng Honours, Mechanical Engineering with DIS, Beng Honours, Mechanical Engineering with DIS at Ulster University