Cameron Thompson - Director, Paid Acquisition at Apollo.io

Cameron Thompson

Director, Paid Acquisition at Apollo.io

Atlanta, Georgia, United States

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Summary

👤

Senior

🎓

Top School

Cameron Thompson is a growth and performance marketing leader with 15 years of experience optimizing paid acquisition, affiliates, search, social, and display for fintech and consumer brands. He has led teams and 8-figure budgets at companies including Novo, Greenlight, Kabbage, and now Apollo.io, delivering measurable improvements in CAC, LTV, and conversion rates. Cameron pairs a data-driven, test-and-learn mindset with hands-on forecasting, attribution modeling, and predictive LTV work to align acquisition with long-term unit economics. He’s known for building scalable cross-functional processes with product and analytics partners to turn experiments into repeatable channels. Beyond marketing, he contributes to open-source tooling—improving UX in the popular NERDTree Vim plugin—reflecting a pragmatic, product-oriented approach to user experience. Based in Atlanta, he blends startup scrappiness with enterprise rigour to balance growth velocity and cost efficiency.

15 years of coding experience

11 years of employment as a software developer

BA Communications Entrepreneurship and Social Enterprise, BA Communications Entrepreneurship and Social Enterprise at Wake Forest University

Github Skills (3)

vim10

vim-plugin10

file-manager10

Programming languages (6)

TypeScriptJavaScriptVimLVim scriptRubyVim Script

Github contributions (5)

preservim/nerdtree

Jan 2011 - Feb 2011

A tree explorer plugin for vim.

Role in this project:

Full-stack Developer

Contributions:9 commits in 1 month

Contributions summary:Cameron primarily contributed to the `nerdtree` plugin, adding and modifying features within the Vim environment. The changes involved implementing options to hide specific UI elements, specifically bookmarks labels and the "Press ? for help" message. The user also renamed options and made some UI changes, like hiding "up a dir" in a specific mode, indicating a focus on improving the user interface and experience within the Vim plugin. Further contributions included merging updates from the upstream repository, indicating maintenance and integration tasks.

vim-pluginsvimfile-managementvim-pluginneovim

atlanta-ember-org/atlanta-ember-backend

Feb 2016 - Mar 2023

Contributions:4 PRs, 3 pushes, 3 branches in 7 years 1 month

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