Summary
Carlos Cancino is a retention marketing leader with over a decade of experience designing lifecycle and CRM initiatives that boost engagement and revenue across B2C brands. Currently Sr. Manager, Retention Marketing at Velocity Outdoor, he has progressed through hands-on email and campaign roles at K&N, AC Pro, and Preferred Hotels, combining creative design roots with data-driven segmentation and automation. His background in graphic design and early web and production roles gives him an uncommon fluency in both UX-driven messaging and technical campaign execution. Known for improving conversion across the funnel, he blends strategic roadmap planning with tactical ownership of email, landing pages, and personalization programs. Based in Riverside, CA, he brings a pragmatic mix of creative craft and measurable marketing operations to retention challenges.
9 years of coding experience
7 years of employment as a software developer
Associate of Arts (A.A.), Graphic Design, Associate of Arts (A.A.), Graphic Design at Fashion Institute of Design & Merchandising
Spanish