Carlos Garrido is a Head of Transformation based in Madrid with 10 years of experience connecting product, marketing and technology to drive scalable growth across subscription and digital products. He has led analytics, martech and CRO initiatives at Movistar Plus+, Bipi and Wetaca, migrating measurement stacks, building in-house A/B testing and automating reporting to unlock faster, data-driven decisions. Equally comfortable teaching (CRO lecturer) and consulting, he blends hands-on analytics implementation with strategic transformation roadmaps. His background in linguistics and software studies gives him a rare mix of human-centered insight and technical fluency, and he describes his approach simply as "I measure stuff"鈥攁 compact manifesto for pragmatic experimentation.
10 years of coding experience
2 years of employment as a software developer
Linguistics Degree, Linguistics Degree at Universidad Complutense de Madrid
Marketing Technologist, Marketing Technologist at Gen/D | Data, Design & Digital
Specialist Course on Digital Transformation and Innovation, Specialist Course on Digital Transformation and Innovation at Universidad Rey Juan Carlos
Data Analytics Bootcamp, Data Analytics Bootcamp at Ironhack
Software Engineering Degree - First year, Software Engineering Degree - First year at Universidad Polit茅cnica de Madrid
MIB Master in Internet Business, MIB Master in Internet Business at ISDI
MIDE Google Analytics 4, MIDE Google Analytics 4 at MIDE
Contributions:34 commits, 32 pushes, 1 branch in 5 days
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