Carlos Juca is a product designer and design leader with over a decade of experience shaping digital experiences for major brands and fintechs, currently building NuPay at Nubank. He blends UX research, interface design and art direction to deliver polished, business-aligned products—from digital banking and AI-driven financial assistants to consumer-facing campaigns. His background ranges from startups like Olivia (AI financial assistant) to global technology firms such as Intel and IBM, giving him a rare mix of product rigor and creative storytelling. At Banco Original he led design system work for Brazil’s first fully digital bank, and at Nubank he progressed into design management for AI-personalized experiences. Known for organized, outcome-focused delivery, he often bridges behavioral insights and technical constraints to simplify complex systems. Based in São Paulo, he pairs formal training in design thinking and graphic design with hands-on leadership across cross-functional teams.
10 years of coding experience
10 years of employment as a software developer
Extension Design Thinking, Extension Design Thinking at Istituto Europeo di Design - IED São Paulo
MA Graphic Design, MA Graphic Design at SENAC
Regular High School, Regular High School at Fundação Bradesco
BA Advertisement, BA Advertisement at Centro Universitário FIEO
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