Carlos Perez is a design-led founder and program strategist with 11 years of experience helping B2B teams connect product plans to user needs and organizational goals. As Co-Founder of Purple Sector he combines facilitation, coaching, and strategic insight to uncover customer-driven priorities and build clearer roadmaps for teams and products. His background spans hands-on UX, product leadership, and community-building roles—from Senior Product Designer and Director of Experience Design to co-creating a designer community and running his own studio—giving him a rare blend of tactical craft and program-level thinking. Based in Waterloo, Ontario, he’s known for translating messy organizational context into actionable strategies that accelerate delivery and improve user outcomes. An understated strength is his experience leading cross-disciplinary squads and mentoring teams through transitions, turning design intent into measurable business impact.
11 years of coding experience
15 years of employment as a software developer
Honours Bachelor of Business Administration (Co-Op Option), Honours Bachelor of Business Administration (Co-Op Option) at Wilfrid Laurier University
Contributions:1 push, 1 branch, 2 issues in 1 year 10 months
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Carlos Perez - Co-Founder, Program Strategist, And Coach