Carmen Yuen is a product and program leader with 11 years of experience building ad products and developer programs at Twitter while co-founding Arden Cove, an award-winning maker of anti-theft, RFID-protected crossbody bags. Based in San Francisco, she blends ad operations and ML-informed targeting expertise with hands-on product management to improve ad relevance, reach, and developer enablement. Her background spans growth-focused user acquisition and retention roles in mobile advertising platforms, giving her a strong mix of data-driven optimization and partner-facing execution. As an entrepreneur she applies product design and brand sensibility to durable consumer hardware, showing an ability to move between technical program work and physical product strategy. Notably, she has a UC Berkeley degree in Environmental Science Policy and Management, reflecting a broader systems-thinking perspective that informs both her product and business decisions.
11 years of coding experience
14 years of employment as a software developer
BS Environmental Science Policy and Management, BS Environmental Science Policy and Management at University of California, Berkeley
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