Summary
Carolina Ratti is a product marketing leader with a decade of experience helping early-stage tech teams in the UK and Brazil launch and scale with measurable commercial impact. Currently Product Marketing Director at Good-Loop, she blends product positioning, ABM, and growth strategy to connect product, commercial and brand teams and turn customer insight into sharper messaging and stronger pipelines. Her background spans B2B and B2C SaaS, advertising, and fashion tech—where she’s gone from co-founding a startup to leading marketing at a fast-growing travel platform—so she brings both hands-on execution and big-picture GTM rigor. Carolina now focuses on building AI-augmented, scalable systems that speed go-to-market work across organizations. Known for translating messy customer signals into crisp campaigns, she pairs an MBA in Strategic Marketing with a designer’s eye from early UX and graphic design roots. Not obvious at first glance: she’s equally comfortable crafting a positioning framework as she is setting up CRM processes and paid media execution.
10 years of coding experience
7 years of employment as a software developer
Associate's degree, Graphic Design, Associate's degree, Graphic Design at Centro Universitário UNA
Master of Business Administration (MBA), Strategic Marketing, Master of Business Administration (MBA), Strategic Marketing at Universidade FUMEC - Oficial
English, Italian, Portuguese