Caroline Li
Product Marketing, Creators
New York, New York, United States
Summary
🤩
Rockstar🎓
Top SchoolCaroline Li is a product marketing leader with eight years of experience blending business analytics, design thinking, and go-to-market strategy across Adobe, Meta/Instagram, Comcast, and high-growth consumer brands. A Wharton graduate with a minor in Digital Design, she has led C-level digital transformation engagements, product positioning for Creative Cloud and GenAI, and creator-focused PMM at Meta. Caroline is skilled at turning research-driven insights into scalable GTM programs, sales enablement, and onboarding systems—she designed mentorship and education programs supporting 100+ hires. Her work spans enterprise consulting and creator product marketing, giving her a rare perspective on both large-scale digital strategy and creator ecosystem dynamics. Known for creatively tackling problems, she frequently synthesizes design sensibility with analytics to inform product direction and market entry. Based in New York, she actively seeks collaborations that fuse business, design, and technology to drive measurable growth.
7 years of coding experience
4 years of employment as a software developer
Marketing & Operations Management, Business Analytics, Marketing & Operations Management, Business Analytics at The Wharton School
English
Github Skills (7)
datadog10
hugo10
documentation10
candidate8
voting6
react4
security2
Programming languages (3)
Github contributions (5)
licaroline/covid-dashboard
Aug 2020 - Nov 2020
Contributions:21 pushes, 1 branch in 3 months
licaroline/licaroline.github.io
Dec 2018 - May 2019
Contributions:14 pushes, 1 branch in 4 months
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