Carolyn W is a Sales Operations Specialist with 10 years of experience optimizing CRM systems, sales processes, and marketing automation to drive pipeline visibility and forecast accuracy. She has led multiple CRM transitions and integrations (Dynamics to Salesforce, multi-instance consolidations), acted as a hands-on Salesforce administrator, and built dashboards, workflows, and training programs that improved cross-functional alignment after acquisitions. Her background spans life sciences and clinical research firms where she combined sales ops, marketing automation (HubSpot, Marketo), and proposal management to streamline enablement and bidding processes. Carolyn is adept at turning messy data into actionable KPIs and standardized playbooks, and she often serves as the post-acquisition integrator who codifies terminology, SOPs, and shared repositories. Based in Raleigh, NC, she brings a rare mix of sales-facing consultative experience and technical admin skills that reduce friction between business development, clinical operations, and IT. An early-career grounding in biology gives her added credibility in scientific and clinical contexts where technical nuance matters.
10 years of coding experience
9 years of employment as a software developer
B.S. Biology with secondary emphasis in Psychology, B.S. Biology with secondary emphasis in Psychology at Juniata College
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