Cary Chen
Director Of Engineering at Meta
Palo Alto, California, United States
Summary
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Senior🎓
Top SchoolCary Chen is a Director of Engineering based in Palo Alto with 13 years of experience scaling teams and shipping high-impact ad products. At Meta he helped found and grow Instagram Ads from early stages to a multibillion-dollar business, driving >100x revenue growth and launching core formats like Image, Video, App, and Dynamic Ads while expanding ads into new Instagram surfaces. He combines product-minded engineering leadership with hands-on technical delivery across demand, supply, and optimization to improve monetization efficiency and user-focused ad experiences. As a former founder and early startup engineer, he brings entrepreneurial grit and end-to-end product sensibility—building event matchmaking and anonymous social apps before joining Meta. Known for thriving in fast-paced environments, he enjoys shaping product strategy and turning complex ad problems into scalable, self-serve solutions.
13 years of coding experience
2 years of employment as a software developer
Bachelor's Degree Computer Science, Bachelor's Degree Computer Science at Wuhan UniversityMaster's Degree Computer Science, Master's Degree Computer Science at Cornell University
English, ChineseGithub contributions (5)
zeyuec/adbwifi
Jul 2013 - Jan 2014
Contributions:6 commits in 6 months
zeyuec/light
Feb 2013 - Sep 2014
Contributions:15 commits in 1 year 7 months
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