Summary
Casey Doyle is a senior marketing leader with 11 years of experience building high-value sponsorships and experiential programs for Fortune 500 and international brands across sports and esports. Currently at Visa, Casey has a proven track record closing six- and seven-figure deals and driving multimillion-dollar revenue—having generated over $3M/year in esports partnerships and delivered more than 1.4 billion brand impressions at Evil Geniuses. Comfortable leading cross-functional teams and C-suite stakeholders, Casey blends strategic brand planning, budget stewardship, and hands-on activation management to consistently outperform client KPIs. Past roles span agency and in-house leadership where Casey scaled influencer and celebrity brand launches, led app and NFT rollouts, and helped raise pre-seed funding. Known for turning sponsorship assets into measurable sales impact (e.g., campaigns that drove $25M incremental sales) Casey combines creative experiential instincts with data-driven partnership analytics. Based in the Washington DC–Baltimore area, Casey brings a rare mix of sports/entertainment passion and commercial rigor to complex global partnerships.
11 years of coding experience
8 years of employment as a software developer
Bachelor Business Administration; Sport & Event Management, Bachelor Business Administration; Sport & Event Management at The George Washington University
English, Spanish