Cassandra Mak is a serial founder and operator with 11 years of experience building consumer-facing startups and scaling go-to-market strategies across APAC and the San Francisco Bay Area. After transitioning from equity markets to founding Hong Kong’s first integrated online gift registry, she has led product, operations and M&A efforts for luxury retail, eCommerce and marketing intelligence ventures. Known for marrying big-data driven marketing with experiential retail, Cassie has managed multi-channel growth programs, $500M P&L responsibilities and complex acquisition integrations. An MBA from HKUST who later studied web development and digital marketing, she combines rigorous finance chops with hands-on tech and growth execution. Active in the startup ecosystem, she’s a Betatron alumnus, a Wharton panel contributor and regularly mentors professionals while fundraising for charities.
11 years of coding experience
3 years of employment as a software developer
Bachelor of Arts (B.A.) Economics, Bachelor of Arts (B.A.) Economics at University of Wisconsin-Madison
Master of Business Administration (M.B.A.) Management , Master of Business Administration (M.B.A.) Management at HKUST Business School
Contributions:107 commits, 29 PRs, 75 pushes in 17 days
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Cassandra Mak - Board Of Directors at THEA Home Beauty