차수연 is a Junior Brand Manager based in South Korea with nine years of experience in FMCG brand and product marketing, specializing in launching and scaling nutrition-focused products. At HARIM&CO she created and grew the P Plus nutritional brand to 600M KRW annual sales and developed an odorless, high-protein chicken powder that opened B2B channels generating 50M KRW monthly. She combines market-data analysis (including monthly Nielsen reports) with cross-functional collaboration to design IMC and go-to-market strategies that measurably boost sales. Earlier roles in consumer goods and survey research sharpened her skills in promotion planning and consumer insight translation. Comfortable bridging product development and commercialization, she brings a practical track record of turning ingredient innovation into new revenue streams.
Contributions:27 commits, 25 pushes, 1 branch in 5 months
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